Be One Percent was set up by a group of people in the UK who share a common vision: to live in a world where all people have access to everything they require to meet their basic needs.

We were motivated both by our own fortune and the grave misfortune of poverty.  We felt a need to find an outlet to bring about some real change in a world ever more unequal, and this was it.


  • Matt Johnson


    Matt Johnson co-founded Be One Percent in March 2011 on a mission to unlock the power of collective giving. He teamed up with his friend, Steve Pilgrim, and together they encouraged 8 mates to contribute 1% of their earnings that month. The small group donated £166 for malaria treatments for 332 people and Be One Percent was born. Matt has spent more than 18 years growing a number of businesses, including the digital agency Mando, of which he was co-founder and CEO. Mando works for leading global brands and is one of The Sunday Times top 100 companies to work for. In 2013, Matt launched Form, an organisation which runs leadership development and business consultancy programs.

  • Steve Pilgrim


    Musician Steve Pilgrim found inspiration for Be One Percent on the back of a bottle of water. He noticed the brand was using their profits to finance water projects benefiting thousands of the world’s poorest people. Impressed by this simple fundraising mechanism, he started to think about the huge potential to save lives and change livelihoods a small, collective, commitment from his friends and family would have. He enlisted Matt Johnson and together they launched the first Be One Percent campaign in 2011. Steve has been the drummer for Paul Weller since 2009 and has played with Cast, John Power and The Stands. Steve has also established a career as a singer-songwriter, releasing three solo albums.

  • Ben Waldron

    Web Development

    Ben Waldron was introduced to Be One Percent in 2012 and quickly volunteered his services. Along with designing and developing the Be One Percent website, Ben has been a devoted member of the network; recruiting friends and family, attending self-funded field trips and advising on general growth and development. Ben is a founding partner of web development company igoo where he is a Director and PHP Developer. From this Ben carries a wealth of experience in E-business, E-commerce, Design, on-line promotion, SEO and internet marketing.

  • Jan Carlyle

    Board Trustee

    Jan Carlyle was an early member of the Be One Percent network and has volunteered her services in many ways over the years. She has produced fundraising events, film nights and business lunches and now sits on the board of trustees. Jan is the director of Autumn Marketing & Events, a boutique events management company producing national events and delivering marketing communications for a range of clients. She is passionate about business being a force for good, supporting microfinance in South East Asia and championing women in enterprise.

  • Bob Doherty

    Board Trustee

    Professor Bob Doherty joined the Be One Percent board of trustees in 2013. Formerly of LJMU and Liverpool Hope University, Bob is now Dean of The York Management School, University of York. Prior to moving into academia Bob spent five years as Head of Marketing at the Fairtrade social enterprise, Divine Chocolate. Bob is a member of the Liverpool Fairtrade Steering Committee and an Honorary Research Fellow at the Third Sector Research Centre at the University of Birmingham.

  • Helen Sharpe

    Consultant Development Manager

    Helen Sharpe joined as Consultant Development Manager in January 2016 in time to coordinate the Be One Percent 5th birthday celebrations. She oversees the day-to-day running of the organisation including producing member communication and managing partnerships. Helen has ten years experience in brand development and communication for international fashion and lifestyle businesses and is delighted to now be applying her skills within the charity sector.

  • John Gibson

    Board Trustee

    John Gibson joined the Be One Percent board of trustees in 2016. John is the CEO of Frontline Trust, facilitating the work of a church of over 1,000 people in Liverpool. He is also a founding Trustee of Imagine If Trust, which runs a variety of social transformation projects. John is also heavily involved in the work of Citizens Advice and is the Chair of Trustees for Citizens Advice Liverpool.