TRAID is a UK charity working to tackle and solve the problems caused by producing, consuming and disposing of clothes. We keep clothes in use for longer by providing the UK public with convenient ways to reuse clothes (free home collections, clothes reuse banks and charity shops) and deliver education to raise awareness of the socio-environmental benefits of reducing our clothing footprint. TRAID commits the funds raised to global projects benefitting the people and places making our clothes. From supporting cotton farmers to grow organic to supporting retailers to eliminate child labour in their supply chains.

TRAID have committed to spending 100% of Be One Percent donations on projects on the ground.