Professor Bob Doherty joined the Be One Percent board of trustees in 2013. Formerly of LJMU and Liverpool Hope University, Bob is now Dean of The York Management School, University of York. Prior to moving into academia Bob spent five years as Head of Marketing at the Fairtrade social enterprise, Divine Chocolate. Bob is a member of the Liverpool Fairtrade Steering Committee and an Honorary Research Fellow at the Third Sector Research Centre at the University of Birmingham.