Musician Steve Pilgrim found inspiration for Be One Percent on the back of a bottle of water. He noticed the brand was using their profits to finance water projects benefiting thousands of the world’s poorest people. Impressed by this simple fundraising mechanism, he started to think about the huge potential to save lives and change livelihoods a small, collective, commitment from his friends and family would have. He enlisted Matt Johnson and together they launched the first Be One Percent campaign in 2011.

Steve has been the drummer for Paul Weller since 2009 and has played with Cast, John Power and The Stands. Steve has also established a career as a singer-songwriter, releasing three solo albums.